Product Design Approach

Work Process

Structured product design approach focused on clarity, scale, and impact.

Product Discovery

Aligning business goals, product vision, and user needs. I work closely with stakeholders to clarify objectives, define success metrics, and uncover real user problems through structured discovery and analysis.

Research & Strategy

Translating insights into clear product direction. I analyze users, competitors, and market context to shape flows, prioritize features, and create a strategic foundation for scalable product decisions.

Design & Systems

Designing scalable interfaces and systems. From user flows and high-fidelity UI to design systems and developer-ready components, ensuring consistency, usability, and long-term product growth.

Number of designs.
1M+
Active Users
Number of hours.
2X
Core Feature Retention
Design Awards.
$1B
Acquired Startup
Social Platform DesignLanding Page Design PortfolioSaaS Web Design

Background

Web design, responsive, desktop, web app, website, SaaS.Mobile design, mobile app.

Senior Product Designer who builds scalable products that move KPIs — not just pixels. My work bridges strategic thinking with a focus on user-centered UX, and cross-functional collaboration.

Led product design at TheGivingBlock — a SaaS fintech startup acquired by Shift4 (public $1B+ company).

My broader background includes building scalable products across SaaS, DeFi, Web3, and AI.

I specialize in designing and evolving design systems, complex product flows, and high-impact interfaces. I work closely with product, engineering, and stakeholders to translate user insights and data into measurable product outcomes.

Designing Products at Scale

Engagement Models

Flexible collaboration options depending on product needs.

Full-Time

78K

From $6.5K / month. Dedicated senior product design support integrated into your team. Best suited for SaaS and product teams.

Short-Term

60

From $60/hr. Ideal for audits, UX reviews, or focused product improvements. Scope and rate discussed based on product complexity.

Project-Based

5K

Defined-scope product or UX design projects. Best for early-stage products, MVPs, or specific product initiatives.

Product Design Stack

Tools & Workflow

Figma (AI), Webflow, Adobe CC, ChatGPT, Claude, Gemini, Midjourney, ReCraft, Kling AI, RunDiffusion

Figma
Webflow
Framer
Spline
Principle
ChatGPT
hello@rolwaters.com

Get in Touch

Open to product design roles, contract work, and collaboration.

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