Product Design Approach

Work Process

Structured product design approach focused on clarity, scale, and impact.

Product Discovery

Aligning business goals, product vision, and user needs. I work closely with stakeholders to clarify objectives, define success metrics, and uncover real user problems through structured discovery and analysis.

Research & Strategy

Translating insights into clear product direction. I analyze users, competitors, and market context to shape flows, prioritize features, and create a strategic foundation for scalable product decisions.

Design & Systems

Designing scalable interfaces and systems. From user flows and high-fidelity UI to design systems and developer-ready components, ensuring consistency, usability, and long-term product growth.

Number of designs.
10M+
Active Users
Number of hours.
2X
Core Feature Retention
Design Awards.
$54M
Acquired Startup
Social Platform DesignLanding Page Design PortfolioSaaS Web Design

Background

Web design, responsive, desktop, web app, website, SaaS.Mobile design, mobile app.

With 17+ years of experience, I've navigated the full spectrum from early-stage SaaS startups to public corporations, increasingly leveraging AI tools to accelerate research, prototyping, and delivery.

My work bridges strategic product thinking with high-fidelity UX and seamless cross-functional collaboration.

The Big Win: I led product design at The Giving Block, a Web3 crypto-donation platform acquired by Shift4 (Nasdaq: FOUR).

Core Expertise: I specialize in building complex products across Fintech, DeFi, Web3, and AI. I'm not just a designer, I'm a product partner.

I work closely with engineering and stakeholders to translate user insights into measurable business outcomes. Plus, my front-end awareness (HTML/CSS/JS) ensures that what I design is actually buildable.

Designing Products at Scale

Engagement Models

Flexible collaboration options depending on product needs.

Full-Time

78K

From $6.5K / month. Dedicated senior product design support integrated into your team. Best suited for SaaS and product teams.

Short-Term

60

From $60/hr. Ideal for audits, UX reviews, or focused product improvements. Scope and rate discussed based on product complexity.

Project-Based

5K

Defined-scope product or UX design projects. Best for early-stage products, MVPs, or specific product initiatives.

Product Design Stack

Tools & Workflow

Figma (AI), Webflow, Adobe CC, ChatGPT, Claude, Gemini, Midjourney, ReCraft, Kling AI, RunDiffusion

Figma
Webflow
Framer
Spline
Principle
ChatGPT
hello@rolwaters.com

Get in Touch

Open to product design roles, contract work, and collaboration.

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